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Vikrant Mathur

Vikrant Mathur was appointed as Director of Nielsen Books in 2010 when Nielsen launched BookScan India and currently heads up APAC region operations of Nielsen Book.
Mathur and his team are responsible for the development and sales of Nielsen Book’s range of services and educating the book industry about the importance of metadata for both publishers and booksellers. Recently, his team has been involved in the expansion into Malaysia, Singapore, and Indonesia.

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