Prasoon Joshi, “the Advertising Guru of India”, is also an accalimed Poet and screenwriter in Bollywood. An MBA, he started his career as a copywriter. Today, he is Chairman McCann-Erickson India & Creative Director Asia Pacific. From Cannes Lion winning Advertising campaigns for Coca Cola& Happydent to Filmfare for Taare zameen par &Rang De Basanti and three published poetry books he is considered a torchbearer and contemporary face of Indian Creativity.

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